"We Drive Passion"

The FIRM: Florida International Rally & Motorsport Park

The FIRM offers the most unique and diverse motorsport park in North America. Our off road trails and race track will challenge even the most experienced drivers. The FIRM's RallyPro Performance driving instructors teach rally, off-road, ATV/UTV, HPDE driving, and survivability for military teams through its International Security Academy. The FIRM rents their tracks to race teams, hosts open track days and provides the perfect venue for corporate events!

We are located in Starke, FL, approximately 1 hour South of Jacksonville, FL, 30 minutes East of Gainesville, FL, and a little over 2 hours North of Orlando, FL.

Turning a Rally Car into a Track Car – 2004 WRX Build

The Goal We need to increase the number of track cars here at The FIRM.  For HPDE classes, Corporate Events, and (possibly) Open Track Day rentals; we need more cars and more options in our pool of cars.  As much as I’d love a fleet of GT3’s, it’s just not in the cards.   They don’t have to be supercars, but they need to be fairly quick, reliable, and inexpensive.  Yes, all three: Quick, reliab...

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The FIRM Rally-X 2021 – Event 2 Results

The Spring Event is in the books!  As always, we would like to extend a huge thanks to everyone who attended!  The Flying Cavalier took a break this time, but Jeff stepped right up, said “Hold my beer” and sent his wagon like Bo and Luke Duke! Don’t forget to follow and thank our sponsors: Florida Alternative Medicine & Weight Loss Hawk Performance Diamond Shine Motorsports Results B...

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How To Develop Great Teams

The FIRM service rating is almost always 100%!  We have great people that help make this possible.  However, it takes three key ingredients to deliver great service.  Great teams.  Great product offering.  Great systems.  Like the three-legged stool, if a key ingredient is missing, service ratings will be affected. This is a three-part series on how to develop great teams.  Part I – How to Develop...

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The FIRM Rally-X 2021 – Event 1 Results

We would like to extend a huge thanks to everyone who attended our first Rally-X event of the year!  We saw the return of the Flying Cavalier, many other familiar faces, as well as some newcomers.  Hopefully, everyone had a great time, even those that may not have made it to the end of the day. Don’t forget to follow and thank our sponsors: Florida Alternative Medicine & Weight Loss Hawk Perform...

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"We Drive Passion"
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