"We Drive Passion"

The FIRM: Florida International Rally & Motorsport Park

The FIRM offers the most unique and diverse motorsport park in North America. Our off road trails and race track will challenge even the most experienced drivers. The FIRM's RallyPro Performance driving instructors teach rally, off-road, ATV/UTV, HPDE driving, and survivability for military teams through its International Security Academy. The FIRM rents their tracks to race teams, hosts open track days and provides the perfect venue for corporate events!

We are located in Starke, FL, approximately 1 hour South of Jacksonville, FL, 30 minutes East of Gainesville, FL, and a little over 2 hours North of Orlando, FL.

NASA RallySprint at The FIRM – January 15-16

The NASA Rally Sprint at The FIRM is right around the corner! Kick off the 2021 rally season in sunny Florida this January!  After a 2 year hiatus, NASA is back at The FIRM – GRC Jump and all we have to offer! Be sure to register on the NASA Rally website. After completing the NASA registration, please click here to complete your payment.   Save $25 if you pay before January 1st! Primitive camping ...

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Teen Driver Awareness Month: 5 Dangers To Teen Drivers

January is National Teen Driver Awareness Month and we’re sharing 5 major factors that put your teenage driver at risk.  Teen drivers are at risk of preventable injuries and fatalities on the road. Why? Inexperience and distractions! Parents will pay the price for their teen’s driving choices. Just one accident or ticket can easily increase insurance rates by over $600 a year. Fender benders are often ...

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The Best Experience Gifts in Florida

A shiny new car might make someone smile but not as often as a memorable trip or exciting event!  Why not consider giving unique experience gifts instead?  Are your gifts being returned or exchanged?  Are you hoping for a more excited look on your gift recipient’s face?  Are you tired of giving gifts that lose their novelty?    You don’t want to give gift cards and think cash is imperso...

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Feedback In the Workplace To Develop Great Teams: Part Three 

To develop great teams, try giving thoughtful feedback in the workplace.  These tips will help you sound less like a jerk when providing valuable and effective team feedback. Team feedback is such a critical part of team building.  Yet most authors shy away from it, and we certainly shy away from it in general.  Ray Dalio has done the opposite and drove headfirst right into the wall of “what is”! R...

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"We Drive Passion"
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